Founded in 2014 by Kerri Accardi, 420MEDIA emerged from a deeply personal mission to educate the world about cannabis. After the passing of her Aunt Kathy, Kerri embarked on a journey to share the transformative potential of cannabis with others. Driven by a passion for advocacy and a commitment to spreading awareness, 420MEDIA became a catalyst for change in the industry.

In 2014, 420MEDIA filmed the first legal cannabis tour in Seattle, Washington, laying the foundation for its commitment to responsible advertising.

In 2015-2016, 420MEDIA secured an “agency of record” agreement with CBS for cannabis content, representing a pivotal moment in its mission to normalize cannabis and promote responsible consumption on a mainstream platform.

In 2018, 420MEDIA crafted a groundbreaking Public Service Announcement (PSA) commercial, which aired during prime time on prominent channels like History, Bravo, and Discovery in California, reaching viewers statewide with its important message.

In 2019, 420MEDIA made history by airing the same PSA during the Super Bowl in the US Virgin Islands, marking the first-ever cannabis-based commercial to air during the event.

In 2021, 420MEDIA worked with Cannected TV to launch a groundbreaking streaming app, available globally on platforms such as Roku, Apple TV and iOS, Amazon Fire, Android TV, LG CTV (globally), Sony, Panasonic, Sharp, TCL, Philips Smart TVs, and online. This partnership further expands access to cannabis education and advocacy, empowering individuals worldwide to make informed decisions about cannabis and plant-based products.

Despite facing setbacks, including CBS unexpectedly reneging on the “agency of record” agreement in 2016, 420MEDIA’s dedication to challenging stereotypes and advocating for cannabis reform has remained steadfast.

At 420MEDIA, the journey is ongoing, fueled by a commitment to education, advocacy, and responsible advertising. Join us as we continue to innovate, inspire, and shape the future of the cannabis industry.